Keynote Address

Legendary Notre Dame Football Player turned International Motivational Speaker and Author, Rudy Ruettiger is our 2021 keynote speaker.

Rudy Ruettiger

Author / Motivational Speaker

Daniel "Rudy" Ruettiger carved his names into history books at Notre Dame and was immortalized in 1993's RUDY, a story of overcoming obstacles and criticism to achieve his dreams. Rudy is now a highly sought after motivational speaker. He portrays the human spirit that comes from his personal experiences of adversity and triumph.

In addition to his motivational speaking, Rudy has co-authored several books, including: RUDY'S INSIGHTS FOR WINNING IN LIFE, RUDY'S LESSONS FOR YOUNG CHAMPIONS, RUDY & FRIENDS, THE RUDY IN YOU, and RUDY: MY STORY. 
He co-founded the RUDY FOUNDATION, whose mission is to strengthen communities by offering scholarships in education, sports, and the performing arts.

Session Speakers and Panelists

Ken Hardison

President and Founder


Opening Remarks / Panelist / Various

As founder and president of PILMMA, the Powerful and Innovative Legal Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. 

Mark Schaefer

Educator / Business Consultant / Author

When Great Is Not Good Enough

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who works at the intersection of marketing, technology, and humanity. His blog, GROW, and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field.

Steve Nober

Founder and CEO

Consumer Attorney Marketing Group (CAMG)

The Future of Legal Marketing: What's Changing, What's Working, What's Ahead, and How to Be Competitive

As a recognized innovator and industry leader, Steve speaks at dozens of legal conferences each year. He brings over 25 years of experience as a marketing entrepreneur in the infomercial, internet services, and technology space.

Alan Crone


The Crone Law Firm

How to Avoid Being Sued By Your Ex-Employees

Attorney Alan Crone is the founder of The Crone Law Firm. The firm represents employees, executives and entrepreneurs in all aspects of employment law.

Tanner Jones

VP of Business Development


What's Google Up To?: A Midyear Review

As Vice President of Business Development, Tanner Jones oversees all business development opportunities for his law firm clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs, and he works with them to determine how Consultwebs may accomplish their digital marketing goals.

Nalini Prasad 

Chief Strategy Officer

BluShark Digital

Google Local Update

Nalini Prasad worked with Seth Price to create BluShark Digital. She frequently speaks across the country educating legal audiences on how to best utilize trending SEO techniques to generate quality leads online. As CSO at BluShark, Nalini designs and implements cutting-edge strategies across the four fundamental aspects of digital marketing -- sophisticated content creation, creative link-building, savvy technical optimization, and community-driven local SEO.

Eric Morgan


Morgan & Co.

How Do I Spend My Money?

Eric has over 25 years of media strategy, planning and buying experience in offline, online, non-traditional and promotional advertising tactics. He has designed and managed media strategy for many regional brands, including Louisiana Office of Tourism, Hotel Monteleone, Visit Baton Rouge, LCMC Health, Touro, Children’s Hospital, Morris Bart, LLC, Frank D. Azar & Associates, Harrah’s Casino, and New Orleans & Co.

Harlan Schillinger

Grandfather of Legal Advertising / Consultant

Intake Panelist


Harlan Schillinger has four decades of experience in legal advertising with a passion for legal marketing, intake, and conversion. Harlan is widely considered the Grandfather of Legal Advertising, being the very first in the legal field to produce and market television advertising for the legal community. 

Chris Mullins

Founder and CEO

Intake Academy

Intake Panelist

Known as the Phone Sales Doctor, Chris Mullins and her team at Intake Academy have helped hundreds of law firms around the country convert more prospects into profitable clients. She is a nationally recognized author and speaker on law firm lead conversion.

Dr. Ron Eccles

The Success Doctor

Event Moderator

As a professional speaker, author, and business coach, Ron travels throughout the US and abroad inspiring and empowering others. Dr. Ron has over 37 years of business experience as an entrepreneur; as a Doctor of Chiropractic, Restaurateur, Real Estate Investor, Business Coach, and Professional Speaker and Trainer.


Seth Price

Founder and CEO

BluShark Digital

Marketing Moderator

An accomplished attorney and transformational thought leader, Seth Price is a founding partner and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark Digital. Seth took a two person law firm and scaled it to 36 lawyers in less than a decade. Now Seth has taken the same digital power that built the firm to create a best in class digital agency focused on the legal sector in BluShark Digital.

David Shuman


Vector Consulting Services, Inc.

Accounting Systems for a Contingency Law Firm

David’s 26-year career in consulting has been centered on assisting clients analyze, manage, develop and grow their businesses. With an educational background in both Accounting and Computer Science David’s insight into the internal operations, procedures and control of companies has proven invaluable when evaluating client’s operations, specific needs and opportunities for Growth Strategies.

Nick Veser

Executive Producer

Liberty Link Media

Leveraging Videos To Grow Your Law Firm

Nick Veser is the Executive Producer for Liberty Link Media. He is a talented video executive with a well-earned reputation for producing compelling video messages on behalf of law firms all over the country.

Eric Sanchez



Top 10 Red Flags To Look Out For While Managing a Law Firm

Eric Sanchez is a patented inventor and award-winning innovator in legal tech. He currently serves as the Vice President of Strategy and Innovation for the Law Offices of James Scott Farrin, one of the largest and most successful plaintiffs’ firms in the Southeast.

As the founder of GrowPath, he is responsible for much of its present technology and feature set.


Jay Ruane


Ruane Attorneys

How to Grow a Profitable and Successful Criminal Defense Practice

Jay Ruane has developed a reputation among lawyers as a thought leader in the marketing and operations space across the USA. Jay has spoken on the topics of marketing, criminal defense operations and DUI defense in 37 different states. An Amazon® best selling author with multiple books, Jay focuses his core practice on all things DUI and criminal defense.  

Steve Smith

 Legal Marketing Expert and Consultant

Diversifiying Into Mass Torts -- What You Should Know

Steve has over 20 years experience in sales, marketing and business development. Eight years of which focused solely in the legal marketing industry. He has worked with the nation’s top firms and is a trusted marketing expert within mass tort and personal injury cases.

Garry Salomon

 Managing Partner

Davis, Saperstein & Salomon, P.C.

Increase Revenue Through Top Line Management

Garry R. Salomon is a New Jersey personal injury trial attorney certified by the Supreme Court of New Jersey as a Civil Trial Attorney. He is a founding member and serves as the managing partner of Davis, Saperstein & Salomon, P.C.

Garry wrote “The Consumer’s Guide to New Jersey Personal Injury Claims.” The book is available for purchase through amazon.com, and free copies are available upon calling the office. The book’s purpose is to serve as a guide for those who have recently been involved in a car accident or were injured due to a fall, and includes a glossary of definitions of terms and words commonly used in New Jersey personal injury cases, as well as a handy appendix including the New Jersey Police Accident Report Grid, the full section of the law pertaining to the Limitation on Lawsuit Threshold, jury instructions pertaining to pre-existing medical conditions, prior injuries, wrongful death jury instructions and the Court Rule regarding New Jersey’s legal contingency fees. The book is also available in Korean and Polish.

Garry Salomon served for 25 years as a member of the Board of Governors of the New Jersey Association for Justice. He is a past officer and has served as Chairman and program chair for New Jersey Association for Justice Trial Academy where he has lectured on “The Art of Direct Examination. He alsofounded and acted as moderator and Co-Chairman of the 2000-2021 annual New Jersey Association for Justice’s “Litigation at Sunrise” Boardwalk Seminar.

Garry Salomon enjoys helping families that suffered catastrophic injuries and losses. In 2020 he resolved a motorcycle/ambulance collision for $4.5 million which was the 4th largest New Jersey personal injury settlement and the 8th largest reported personal injury settlement in the Northeastern United States by Jury Verdict Review Publications. Garry Salomon is proud to be an active Mastermind member of PILMMA for over 12 years.



Bill Pintas


Pintas & Mullins

How To Make a Killing in Mass Torts, Reduce Your Taxes to 4%  and Do No Work

William Pintas leads one of the largest personal injury partnering firms in North America, representing more than 30,000 active clients and working closely with more than 400 law firms. The practice includes the representation of thousands of clients in the practice areas of mass torts, nursing home abuse, sex abuse, and environmental disasters. The firm is at the forefront of technology, advertisement, and law firm partnership strategies. Attorney Pintas is also chief legal strategist for famed civil rights attorney Ben Crump, having represented the cases of George Floyd, Breonna Taylor, thousands of poisoned children of Flint, Michigan, and other areas of gross negligence and horrific personal injury.

Ari Kornhaber

Founder and Executive VP

Esquire Bank

The Acceleration of Law Firm Growth Beyond the Pandemic – Smart Money Moves Law Firms Are Making Now

Esquire Bank is a federally charted commercial bank, that focuses on servicing the unique financial needs of lawyers, law firms and their clients, with a special affinity towards the trial lawyers of America.  Prior to forming Esquire Bank, Ari was a plaintiffs’ trial lawyer in New York City with the law firm of Napoli, Kaiser and Bern, where he specialized in personal injury, medical malpractice and mass tort litigation.  Over the last nineteen years, Ari has spoken about financing, banking and the evolution of the business of law, as well as the ethical issues surrounding the same, at numerous seminars and conferences across the country.

Brooke Lively

 President and Founder

Cathedral Capital

From Panic to Profit

Brooke specializes in helping entrepreneurs turn their companies into profitable businesses by working with closely held companies with revenues up to 10 million dollars. Prior to consulting, Brooke was the full-charge administrator for a seven-figure small law firm which she helped to build from the ground up.

Patrick Anderson



The 5 Types of Video Every Law Firm Should Be Using to Market Their Law Firm

Patrick Anderson has been utilizing video to create sales and publicity for 45 years. He has created video advertising technologies for 20th Century Fox, American Express, Don Kirshner & Paul McCartney. For the past 12 years, Patrick has developed video strategies and law firm apps for PILMMA Mastermind Members who are pushing the limits of ad technologies and marketing tools. 

Terry Dunken


Mass Tort Institute 

3 Top Secrets of Mass Tort

Terry Dunken is a serial entrepreneur and mass torts business practitioner. He owned a Nintendo franchise coin-operated video game distributorship that became extremely successful when Donkey Kong came along and within two years made $2 million. He received his CPA license, then went to law school and received his degree from the University of Houston, Bates College of Law. He is Managing Partner at Dunken Law Firm. In 2019 he launched The Mass Tort Institute. Dunken is also the author of Mass Tort Secrets: The Playbook for Growing Your Mass Tort Business, an international best-seller in seven categories in six countries. Dunken and his family live in Houston, TX. For more information visit https://www.masstortinstitute.com/

Don Worley


McDonald Worley P.C.

What's Hot and What's Not?

McDonald “Don’ Worley has been helping people harmed by others for more than 20 years.  He is the founder and lead attorney of the national trial firm MCDONALD WORLEY, P.C.  Based in Houston, Texas, the firm also has offices in Los Angeles, Las Vegas, New York, Washington D.C., Miami and Scottsdale.  Don primarily oversees the 50,000+ mass tort cases in the firm but the firm also handles serious injury cases, nursing home cases and sexual abuse cases across the county.  The firm recently began to handle consumer class actions and wage and hour class actions across the country as well.

Micki Love

President and Chief Client Strategist

cj Advertising

Using KPI's to Manage Your Law Firm

Micki began her career as a runner for Hughes & Coleman, a small personal injury law firm in Kentucky, while attending school. For more than 23 years, she was involved in all aspects of marketing and managing at the firm, and she eventually led the firm as their Chief Operating Officer. Now, as President and Chief Brand Strategist of cj, she oversees all agency accounts and launched cj Consulting.

Marc Whitehead

Founding Partner

Marc Whitehead & Associates

Creating A Marketing Plan

Marc Whitehead is double board certified in both Personal Injury Trial Law and Social Security Disability Law.  He dedicates his practice to disability law, specializing in long-term disability insurance denials, Social Security Disability and Veterans Disability.  He has authored multiple books on the topic of disability benefit claims and litigation.

Gene Ramos



Video Production Made Simple

Geno Ramos was on the set of Walker, Texas Ranger & Smokey & the Bandits. He developed the High 5 Video Marketing platform for NCS.tv -- which produced video interviews, FAQs, and testimonial videos for CEO's and book authors. As co-founder of MonthlyVids.com and the operations manager of The National Academy of Motorcycle Injury Lawyers, Geno has helped lawyers to attract clients through coaching, online training applications, and implementing new technologies.

Cindy Speaker


Speaker Media and Marketing

Video Marketing: Youtube Advertising

Cindy Speaker is the President of Speaker Media and Marketing, and Founder of the Law TV® Network. She is a media and marketing strategist and consultant to some of the most successful personal injury law firms in the United States, some of whom have been clients for more than a decade.

Greg Abel

Managing Attorney

Parnall Law 

Hiring Superstars

Greg had 17 years of experience as a trial lawyer in Illinois before joining Parnall Law Firm. At Parnall Law, he continues to focus his practice on plaintiff’s personal injury cases—in particular automobile, truck, and motorcycle accidents. Prior to becoming a lawyer, Greg managed his family's business--a farm and auto body shop.

Luke Russell


Russell Media

How to Get Quality Cases on Facebook

Luke W Russell is the founder of Russell Media. His dedication to empowering and supporting his team has resulted in top-notch client relationships. The folks at Russell Media are known for going above and beyond for their advertising clients.

Bill Biggs

Chief Operating Officer

Daniel Stark Injury Lawyers

Onboarding New Hires

During his eight year tenure Daniel Stark has grown its revenue by almost 500% and increased from three to six locations. Additionally, as President of Biggs & Associates, Bill is passionate about helping business leaders and high profile professionals effectively leverage their platforms to impact the world.

Gary Falkowitz


Intake Conversion Experts, LLC

Intake Panel

Gary Falkowitz is the President of Intake Conversion Experts, LLC (ICE), President of Maximum Intake Consulting Inc. and Managing Partner at The Falkowitz Law Firm PLLC. He has been an attorney for 16 years and has separated himself in this industry as the leading expert on Intake. Over the past 5 years, Gary has consulted hundreds of law firms on the importance of effectively creating and managing an efficient intake process that maximizes the return on a law firm’s marketing investments. Gary has also authored the book, The Complete Guide to Law Firm Intake, which he believes is a must-read for all personal injury law firms spending money marketing for leads.

Gary is a husband to a loving and caring wife and father to three wonderful children. He and his family are actively involved in their community, where Gary serves as Village Prosecutor. Gary believes that family always comes first, and he hopes to instill in his children that with hard work and passion, anything can be accomplished.

Grace Montealegre


Persist Group

How to Mine Your Database for Gold

Grace Montealegre has over fifteen years of experience in marketing on every level. Specializing in marketing automation and technology, she has worked with different industries, in both B2C and B2B markets. From legal marketing to steel to software and communications, Grace has a breadth of knowledge spanning nearly every industry and demographic. Grace is currently the Chief Operations Officer for the Persist Group of Companies, including Persist Communications (www.forPERSIST.com) and Leaders in Mass Torts (www.LeadersInMassTorts). She has spoken at multiple events as a subject matter expert, most recently at the Intrigue Digital Marketing Summit in Miami on May 8th, 2019 as an expert on digital marketing, as well as the Trial Lawyers Summit in 2021 on data mining. Grace also co-hosts a podcast on legal marketing called InCamera podcast, www.incamerapodcast.com.

Larry Disparti

Founder / Owner

Disparti Law Group

Double Your Referrals with "Your Ambassador Club"

Larry Disparti (Founder/Owner) grew up in a union family. Early in his career, Larry became a nationally known attorney fighting for the injured. He has been featured on MSNBC, FOX, CBS, as well as having been published in over 100 major newspapers across the country including the Wall Street Journal. Larry’s entire career has been about fighting for his clients against government and big insurance companies.

Carl Solomon


The Solomon Law Group

Community Marketing on Steroids 

Carl L. Solomon is a native of Columbia, South Carolina and is the owner of Solomon Law Group, LLC. Carl is a graduate of Florida State University (B.S. Economics) and the University of South Carolina School of Law. He concentrates his practice in areas of complex litigation including catastrophic injury, pharmaceutical litigation, products liability and wrongful death.

Carl is a Past President of the South Carolina Bar and is a member of the following organizations: Richland County and American (Member) Bar Associations; South Carolina Trial Lawyers Association (Legislative Steering Committee); American Trial Lawyers Association (Exchange Group and Motor Vehicle Section Officer); Columbia Lawyers Association (President); National Bar Association (Member).

Carl has served the community in many capacities including State of South Carolina Commission on Higher Education 2000-2003; Pro Bono Criminal Domestic Violence Prosecutor for the South Carolina Attorney General’s Office; and Judge, South Carolina Bar Moot Court Competition (Middle School). He has made many donations to the community including back to school supplies to School District 1, haircuts for returning students with the Columbia Urban League, sponsorship of Camp D.I.V.A., sponsorship of travel for Teen Spirit and many others.

Kerri Coby White



Intake Panel

 Kerri Coby White is co-founder and CEO of KerriJames, a consulting firm providing growth-hungry law firms with custom intake solutions that improve lead conversions and save time. 

Kerri has been serving the legal industry in marketing and business development over the last decade. A graduate of NYU’s Steinhardt School, Kerri frequently works with new attorneys to develop skills and practices that grow their professional brand and increase case acquisition. She speaks frequently on the small, consistent strategies that, compounded over time, result in deeply satisfying careers.  

As CEO of KerriJames, Kerri works closely within the industry to build new relationships and connect attorneys and colleagues to trusted partners that help them move the needle in their business.  It is her personal belief that technology must be leveraged in ways that enable firms to do the important work of seeking justice, supporting clients, and growing organizations that serve their communities.

Chad Dudley

Managing Partner at Dudley DeBosier Injury Lawyers | CEO of cj Advertising

Tracking Your Marketing Efforts …New Technologies. They Help but They Don’t.

 In 2009, Chad founded Dudley DeBosier Injury Lawyers with partners Steven DeBosier and James Peltier. Chad continuously fights for injured people and brings a vast knowledge of automobile accidents, personal injuries, toxic torts, securities litigation, and class action lawsuits to the legal team. 

Additionally, in 2009, he also founded Vista Consulting, a consulting firm dedicated to helping other plaintiff personal injury law firms run more efficiently. For nearly a decade, Chad has worked with almost 100 personal injury law firms, becoming an expert on the topic of law firm management and a frequent speaker at national conferences. In 2017, Chad left Vista Consulting to take on the role of CEO at cj Advertising. Under Chad’s leadership, cj Advertising continues to launch a variety of new product offerings and improvements that merge the agency’s nearly 25 years of personal injury marketing experience with industry consulting expertise and the latest digital and broadcast marketing strategies.

The Honolulu native migrated to Baton Rouge after earning a scholarship to play tennis at Louisiana State University. Chad received a bachelor’s degree in marketing in 1996 from LSU before he attended LSU Paul M. Hebert Law Center, where he received his Juris Doctorate in 2000. Chad was selected as a Louisiana Super Lawyer and Rising Star for three years.

Sheli Garson

Director of Insights


Are Your TV Ads Achieving Maximum Penetration?  Focus Groups in an AI World

Shelli Garson is a market research and advertising research subject matter expert. She has over 25 years of quantitative and qualitative experience. She has moderated and reported for many of the Fortune 100 companies. 

Shelli has worked for top agencies that include Grey Advertising, Saatchi & Saatchi, Bates Research, Research International, Ayer and McCann. She holds a Master of Applied Social Research and Marketing from New York University.


Ali Awad


Ali Awad Law (The CEO Lawyer)

How I Signed Up Over 100 Injury Cases Per Month Using Only Social Media

Ali Awad was born and raised in a small town in Dalton, Georgia where he learned to speak Arabic at home, English at school, and Spanish with his friends. Born to Palestinian Immigrant parents, he learned at a young age what hard work and consistency really means. Before becoming an attorney, Ali had seven different companies where he went from making $10,000 a week in middle school doing online sales to running a 7 figure car audio business. By age 24, he earned his doctorate in law and masters in business, making him one of the youngest JD/MBA graduates in the entire state of Georgia. 

Ali now owns a multi-million dollar law firm servicing personal injury victims nationwide. One of his main strategies for client acquisition has been social media marketing. Because he provides free legal advice on Instagram (@ceolawyer) and many other social media channels, he has amassed a following of over 500,000 followers. Engaging with followers through giveaways, polls, trivia and replying to every comment has allowed the CEOLawyer community to grow greatly in size.

Ali runs a media company, CEO Media, that is dedicated to teaching attorneys and other professionals how to brand and market themselves through social media. Ali believes most professionals need help with understanding and leveraging platforms such as Instagram, Facebook, Youtube, and LinkedIn, and he is now on a mission to change the way professionals use social media.


Mike Morse


Mike Morse Law Firm

Fireproof: Taking Your Firm From Unpredictable to Wildly Profitable


Attorney Mike Morse owns and operates Michigan’s largest personal injury firm specializing in car, truck, and motorcycle accident cases.  He founded the firm in 1995 and has led his team of 150 legal professionals in winning over one billion dollars for his clients.

Mike travels across the country, speaking on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FIREPROOF.  He also hosts a weekly podcast, Open Mike, in which he shares advice on the law and casts a spotlight on important legal issues affecting society.  Furthermore, he is a member of the State Bar of Michigan, the American Association for Justice, and the National Trial Lawyers Association. Mike is also involved with many charitable organizations including Project Backpack, a program he founded that provides free backpacks and school supplies to students in need.

Mike is a native of Detroit, Michigan. He began his college education at the University of Arizona where he earned a Bachelors-of-Science in business. He graduated with honors in 1989, and subsequently earned a Juris Doctor Degree Cum Laude from the University of Detroit School of Law.

Dan Smith

Chief Marketing Officer

Walker Advertising, LLC

Modern Marketing Expertise: How to Create and Capture Consumer Demand

Dan has a wealth of experience that spans across traditional and digital media channels in both B2C and B2B marketing. He has extensive experience in brand building and brand development, and has created an expertise in “branded direct response” marketing. Dan has led marketing functions for several well-known brands, including Angie’s List, FTD and Grubhub, and has a history of creating significant shareholder value. Dan resides in the Chicago area with his wife of 28+ years and has two adult sons.

Jeff Turner

Data Analytst

Russell Media 

How to Evaluate the Effectiveness of Your SEO Provider (no matter what stats they show you)

 Jeff Turner is a seasoned data analyst focused on getting the best SEO results for clients. With over two decades of experience in advanced technologies, Jeff works with a variety of SEO vendors to ensure they are on the right track.


Mark Bryant

Founder / President

Bryant Law Center

How A Lawyer in Paducah Kentucky Built a Substantial Mass Tort Practice to Compliment His PI Practice


Mark Bryant is the founder and president of the Bryant Law Center, an eight-lawyer firm in Kentucky, with offices in Paducah and Louisville. He has tried over 100 cases to jury verdict over the duration of his career. His firm practices criminal defense, personal injury civil suits, mass torts and class action litigation, family law, and wrongful death suits on behalf of the victims.  

Mark started his career upon his graduation from the University of Kentucky College of Law in 1973 as the Assistant Commonwealth’s Attorney of McCracken Co. He later was elected three times as Commonwealth’s Attorney and served a term as the president of the Kentucky Commonwealth’s Attorneys’ Association. He received the “Outstanding Commonwealth’s Attorney in Kentucky” award for his work.

 In 2012, he was appointed by Governor Steve Beshear to a six-year term on the University of Kentucky Board of Trustees and was selected to serve as Vice Chair by his peers. The American Trial Lawyers Association distinguished him as one of the top ten trial lawyers in Kentucky, along with being admitted to the Multi-Million Dollar Advocates Forum. He has also been appointed by Governors of Kentucky to the Kentucky Law Enforcement Council and Kentucky Crime Commission, the Governor’s Task Force on Crime, the Kentucky Jail Standards Commission, the Kentucky Child Abuse Prevention Board, and by the Chief Justice of the Kentucky Supreme Court to the Supreme Court of Kentucky Criminal Rules Committee. 

He is married to his wife and best friend, Sue, and has three children, two of which are lawyers. While away from work, he spends his time at the gym with his wife, golfing, and traveling to spend time with his kids and grandkids. He is also an avid reader and has volunteered his time and raised funds for the Boy Scouts of America, the Four Rivers Center, the Humane Society, and military charities such as Wounded Warriors.


Jason Hennessey

CEO Hennessey Digital


Jason Hennessey​, author of the book Law Firm SEO (August, 2021), is an internationally-recognized SEO expert, speaker, entrepreneur, and business executive. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.

His expertise led him to grow and sell multiple businesses, starting with a dot-com in the wedding industry. After presenting his SEO knowledge and success to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as one of the foremost authorities in SEO for the legal industry. As CEO of Hennessey Digital since 2015, Jason leads a team of 100+ digital marketing experts, growing a small consultancy to a $10MM+ business that made the Inc. 5000 list for the second year in a row in 2020. A keynote speaker, webinar host, and frequent podcast guest, Jason loves teaching what he knows and created ​iloveseo.com​ to help people DIY their SEO strategy.

Jason is a United States Air Force veteran and holds a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. A New York native, Jason launched his SEO career in Las Vegas and grew his reputation in the legal industry in Atlanta. He now lives in the Los Angeles area with his wife, Bridget, and their three children.


Emily Roark


Bryant Law Center

How A Lawyer in Paducah Kentucky Built a Substantial Mass Tort Practice to Compliment Her PI Practice

Emily graduated from the University of Kentucky College of Law in 2000, where she was an editor of the prestigious Kentucky Law Journal, and immediately went to work for the Bryant Law Center. She has since become an incredibly well-known and sought-after criminal defense attorney throughout the Western District of Kentucky and a partner at the Bryant Law Center. She has also developed a passion for helping people who have been harmed by defective medical devices and harmful medications, which has fueled her deep involvement in many MDL lawsuits against major pharmaceutical companies. Her involvement in multi-district litigation and class action suits are not limited to pharmaceutical companies, but also include railroad companies for train derailments and harmful herbicide manufacturers.

Emily is a former President of the McCracken County Bar Association and is a member of the National Association of Criminal Defense Attorneys, American Association for Justice, and Fellow of Litigation Counsel of America. She is also a member of the Kentucky Justice Association, where she served on the Board of Governors. She is also a member of the Multi-Million Dollar Advocates Forum and currently serves on the Barkley Regional Airport Board. 

At the Bryant Law Center, she works with her husband Joe, the firm’s family law attorney. They spend much of their time away from work with their 10-year-old son, Ethan. Emily and Joe enjoy volunteering at his school and attending his sports events. In Emily’s free time, she enjoys working out, especially Barre, yoga, and tennis. 


Liel Levy


Take Your Firm Beyond Se Habla Español

Liel is the author of the Amazon bestseller Beyond Se Habla Español: How Lawyers Win The Hispanic Market and co-founder of Nanato Media, an Austin-based marketing agency focused on helping law firms dominate their Hispanic market.  He got his start in legal US Hispanic marketing from an early age through his family’s advertising agency in Los Angeles. Since then, he has helped law firms across the nation grow by marketing to their Latinx community. He is the co-host of In Camera Podcast: Private Legal Marketing Conversations and has been published by multiple legal publications of note, including Law.com, Law360, Marketing the Law Firm.

Liel holds an Honors BA degree in Hotel Management from the world-renowned Les Roches University in Spain and has over a decade of experience in management roles across some of the world’s most prestigious luxury hotels.

Rob Levine


Rob Levine has three passions in life: serving others, building businesses, and the practice of law. At 16 years old, Rob started as a volunteer Emergency Medical Technician for the Glen Rock Ambulance Corps. Rob went on to serve in the Rhode Island Army National Guard as a military police officer. He then became a police officer for the city of Central Falls after earning his bachelor’s degree from Salve Regina University. Rob also became a nationally registered paramedic, working for various rescue squads over the years and continuing to work as a ski patroller today. After earning his law degree from Roger Williams University School of Law, Rob opened his own law practice with then-partner, Anthony Gemma. Rob also served as in-house counsel for Gem Plumbing and Heating. Rob sat on the board of directors with five others. Over the next seven years, they grew the company from 50 employees and 5 million in revenue to 300 employees and 40 million in revenue. During this time, the law practice continued to grow.

After seven years of dividing his time working as in-house counsel for Gem Plumbing and Heating and running the law practice, Rob decided to solely focus on the growth of the law firm. At that time, the law firm focused on personal injury, as well as a real estate title and closing company with approximately 30 employees. In the last 13 years, Rob has expanded the law firm to handle personal injury and medical malpractice in Rhode Island, Massachusetts, and Connecticut as well as social security and veteran’s disability as a nationwide practice. The law firm now has 130 employees and continues to grow.

Ten years ago, Rob formed the company now known as Records on Time, a medical record retrieval company originally designed to serve the clients of Rob Levine & Associates. Records on Time has built a proprietary software platform which integrates 100% with law firms’ case management systems, allowing the paralegal to never leave the case management system while Records on Time pulls the record request, delivers the records as well as case expenses, retrieval fees, and notes directly into the case management system—saving the law firm time and money.


Dean Chace

Optimal Financial Non-Recourse Solutions For Today's Trial Lawyer

 Presently Dean serves as President & Chief Executive Officer of Plaintiff Support Services aka PSS, which opened its’ doors in 1992 and is considered one of the first funding companies in the United States.  PSS operates in 32 states and provides pre-settlement, medical/surgical/TBI, expert, and case funding along with Mass Tort Project Financing.  

In 2011, Dean started a highly successful litigation medical funding company. The organization grew under his management from a true start-up to over 100 million in annual revenue (23 million EBITDA) across 46 states prior to his successful recapitalization exit in 2018. Dean has also owned and operated a Pre-Settlement Funding Company that now operates in 20 plus states, as well as a Plaintiff Oriented Pharmacy and Transportation Firm, operating in Texas, which he successfully exited in 2021. Dean is also a Partner and Special Consultant at Esquire Financial Holdings, Inc., (NASDAQ: ESQ), where he has lectured on behalf of Esquire Bank while leading and lending his relationships to help law firms secure new offerings along with options for non-bank financing as well. 

In the beginning of Covid in 2020, Dean started what is now the Nation’s largest industry sponsor association, www.trustedlegalpartners.com, again to help our industry and the many who serve it.  TLP presently has approximately 50 Members and growing rapidly. 

Dean is 54 years old and lives in St. Petersburg, Florida with his wife Elizabeth Zwibel, who herself happens to be a highly successful Plaintiff’s Lawyer. He has two adult aged daughters, one of whom is a Plaintiff’s Lawyer litigating water rights.

In his free time, Dean is a Big Brother to two teenaged boys through Big Brothers’ Organization of America.  He is an avid outdoorsman and remains dedicated to helping Plaintiff Lawyers fight for justice. 

Joe DiNardo

Optimal Financial Non-Recourse Solutions For Today's Trial Lawyer


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