For Lawyers Committed To Growing Their Firm

2021 Internet Domination Bootcamp Video Library

- Featured Product -

Did you miss the marketing bootcamp on April 22nd and 23rd, 2021? You can still take advantage of all the wonderful marketing and management knowledge shared over two days with our package of digital recordings from the event. All speaker sessions and Q&As are included!


Give the gift of PILMMA

Know a current member or a lawyer who is ready to grow?

Gift cards can be used toward PILMMA membership, events, ghost calls, and store credit!

$50 and Up

Books & eBooks

Powerful Online Legal Marketing book

Powerful Online Legal Marketing 

Book by Ken Hardison and Tiana Hinnant-Hardison. Digital marketing guide with 15 chapters covering topics such as how to build an online strategy, social media policy for your law firm, how to rank on Google, pay-per-lead versus pay-per-click, and more.

Powerful Online Legal Marketing book

Systematic Marketing

Book by Ken Hardison. How to grow your law firm without losing your mind. The phases of legal marketing that are necessary for building a super successful law practice. Learn how to differentiate yourself by using the same systems Ken used when building his own firms.

Under Promise Over Deliver book

Under Promise Over Deliver 

How to build the preeminent law firm in your market. How to hire superstar attorneys. Why KPIs are vital. Why education-based marketing helps build trust.  The one thing on which you should be spending money. And much more! Book by Ken Hardison

Why Lawyers Fail to Convert New Clients book

Why Lawyers Fail to Convert New Callers Into New Clients

The intake specialist is crucial to your success. Most lawyers spend a ton of money on marketing and neglect the back end. Explore the link between expensive professional skills and actually closing the sale. By Ken Hardison and Chris Mullins

Why Lawyers Fail to Convert New Clients book

Build. Your Law Practice With a Book

21 key reasons why authoring a book can propel a lawyer to the top. Become a trusted speaker on your subject of choice and source to local media outlets. Gain local notoriety. Outpace your competition. Attract new clients. And much more! By Ken Hardison and Adam D. Witty

Why Lawyers Fail to Convert New Clients book


The internet and social media have changed the marketing landscape for lawyers. It's imperative lawyers understand and successfully navigate this change. A must have for lawyers! Book by Kenneth Hardison


PILMMA Courses & Video Learning

Intake in a Box

Ken Hardison and "Phone Sales Doctor", Chris Mullins, take you step-by-step through what should happen when your firm's phone rings. Increase your conversions! Eight-point script flip chart included!


2019 Super Summit

Digital Video Library

The 2019 PILMMA Super Summit was filled with great marketing and management information from some of the best legal minds in the industry. Get your own 24x7 access to the video recordings.


Management Mastery Class

Digital Video Library

Master the complexities of running your law practice. These lessons are filled with practical knowledge you didn't learn in law school. Get your office to work smarter, not harder.


37 Grassroots Marketing Tactics

CD and Workbook

Unconventional marketing techniques that cost little or nothing to implement but can generate loads of new cases. Ken Hardison unveils little known tactics.


How to Market Your Law Firm With A Book

CD and Workbook

The step-by-step process of writing and publishing a book to use at the ultimate marketing device. Includes 15 marketing techniques you can use to garner cases.


Marketing Director Certification Course

Online Training Course

Imagine having a legal marketing expert working for your law firm! In this 19 lesson course, Ken Hardison passes along his 32+ years of legal marketing knowledge directly to your law firm's marketing staff!


2020 Law Firm Growth Maximizer

Online Training Course

Your access to all the videos from this three-day event, held Oct. 15th - 17th, 2020 from expers such as Jay Abraham and Verne Harnish. Practical tactics and recommendations to expand your management and marketing knowledge for your law practice!


2019 Super Summit Digital Library

Online Training Course

Your access to all the videos from this three-day event, held June 2019. Practical tactics and recommendations to expand your management and marketing knowledge for your law practice!


Ghost Calls

A Ghost Call is a recorded call made by someone pretending to be a potential client, who asks questions and raises objections, just as an actual client would.  The purpose is to test your process, to determine if intake staff are responding to calls in a way that helps you convert Intake Calls to Clients.

Even if you have a great team with true commitment to your law firm, ghost calls can help your staff improve consistency and welcome new cases.
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A Pilmma brand

"Done-For-You" Books

PILMMA's "done-for-you" books let you author a book that's yours, without having to write the whole book. 


We've done a lot of the writing for you. All you have to do is personalize the introduction and the conclusion, then edit the text with changes reflective of your particular state's laws. You will have a book that's yours that you can use right away! These books are easy to understand, with persuasive writing. They answer questions most clients wonder about and they address the fear factors that hold potential clients back.


CLICK HERE to learn more or call us at 1-800-497-1890.

Book examples are below:

9 Common Mistakes That Can Destroy Worker's Compensation Claims
5 Costly Mistakes of Personal Injury Cases & How to Avoid Them
Your State's Guide To Nursing Home Negligence
11 Secrets to Winning Your Workers' Compensation Claims

PILMMA Membership Programs


Tools, strategies, and community resources to help you grow your ideal practice. 

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